Advertising and Promotion: An Integrated Marketing (11th Edition)

Chapter 8

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Creative difficulties faced by Company I and ... more

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Creative advertisements have several advantages. ... more

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One of the campaigns that became a huge success ... more

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Companies usually dismiss their ad agencies ... more

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There are many advertisements that are unique but ... more

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Factors that contribute to divergence in ... more

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The types of research that are used by advertising... more

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The drawbacks related to using focus group ... more

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The advantages associated with pretesting the ... more

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The kinds of general and product-specific ... more

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The part played by an advertising slogan during ... more

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Four main techniques can be used for formulating a... more

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