Advertising and Promotion: An Integrated Marketing (11th Edition)

Chapter 13

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The examples of product placements can be seen ... more

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Place-based advertising is a strategy used by the ... more

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Yellow pages are advertising tools that contain ... more

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Branded entertainment is a type of advertising ... more

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Billboards are large outdoor advertising ... more

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Content sponsorship can be defined as the process ... more

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Product placement is a marketing technique where a... more

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Digital advertising is a marketing technique where... more

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Guerrilla marketing is a marketing technique in ... more

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The benefits of the promotional products are as ... more

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