Business Communication Today (14th Edition)

Chapter 12

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While writing persuasive messages, it is important... more

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Emotions, in general, are associated with logical ... more

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Identifying the source of information.Presenting ... more

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AIDA model is one of the indirect models developed... more

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An emotional appeal targets the feelings and ... more

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Analogy: The presenter will explain something new ... more

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Conversation marketing is a marketing approach to ... more

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Marketing messages indirectly persuade potential ... more

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It is necessary to consider potential audience ... more

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An attractive feature of a product highlights the ... more

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Mobile devices have smaller screen sizes. People ... more

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People with high standards of ethics would be able... more

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Thinking from the reader's perspective will allow ... more

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A presenter cannot expect to present a persuasive ... more

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An emotional appeal targets the feelings and ... more

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Beginning a promotional message with a call to ... more

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Advertising something as best or most popular is ... more

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While making a persuasive claim or a request for ... more

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The first step to create a business message is ... more

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Strategies for negative messages would be ... more

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Following the strategy for routine requests would ... more

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A negative message would be appropriate for this ... more

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A positive message would be appropriate for the ... more

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Here, the opening of the message is addressed with... more

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Here, the writer uses the direct organizational ... more

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In general, the subject line of a message needs to... more

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The message tends to be more logical than ... more

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The reader is provided with a new strategy and ... more

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The writer establishes credibility by providing ... more

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Improving team productivity by installing wireless... more

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New carryout dining service in your area: Service ... more

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Request for policy change for unused vacation days... more

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In business messages, logical appeals are ... more

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Features Skillet A...surface, which makes them ... more

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Benefits ; The sentence presents audience benefits... more

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Features With...crisp, allowing the viewer to view... more

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An attractive title can easily catch the reader's ... more

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Social media platforms are not only being used for... more

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Effective use of social media will strengthen the ... more

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Dear Individual S, This is H writing to make a ... more

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Dear Individual A, I am Individual B writing on ... more

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Dear XI live across the street, and I am a regular... more

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Dear Individual A, I am B, writing this to express... more

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As you know, Campaign E is a legacy that our ... more

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Dear Individual S, I understand the consequences ... more

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Dear Individual RJ, I am Individual X, writing to ... more

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Dear Individual S, I am Individual X, writing to ... more

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Dear Individual JH, I am writing to express my ... more

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Dear Individual LS, I am a passion-driven, self-... more

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Dear Individual X I am Individual Y, the ... more

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Dear parents, This is Individual X, water polo ... more

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Who doesn't like to listen to some new music and ... more

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Greetings! For people who are bored at home or ... more

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School B is a podcast channel that instructs ... more

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Greetings! Company K...State M and operates ... more

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While technology has become increasingly ... more

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Social networking sites have evolved into valuable... more

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Where learning becomes a hobby The university ... more

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Are you aware of the fact that sitting for long ... more

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Tutors A is a tutoring team started by a group of ... more

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What does education mean when you exit the ... more

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A logical appeal is based on facts, logic, and ... more

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Indirect approaches such as the AIDA model and ... more

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